THE RISK:
Online Markets make the seller responsible when the marketplace receives an accusation from an Intellectual Property owner that your product is infringing their patent, trademark, trade dress or copyright. These disputes are very expensive but if you don't fight it...the marketplace will remove your product!
The Answer: Ecommerce patent or trademark insurance
Online sellers have a unique risk, the marketplace will “pull” your product from their site if confronted by an intellectual property owner alleging your product is infringing on their IP rights. It is up to you to prove non-infringement.
Hundreds of online product sellers face this experience every year. The legal defense cost will run from $300,000 into the millions. What is your plan to fund this?
Insurance is available to combat this risk on all marketplaces including Amazon, eBay, and Walmart.
Patent infringement risk is NOT covered under your other business insurance.
REVIEW FAQ FOR MORE INFORMATION
“Hi Alex,
Yes, we were very pleased with the insurance company and their claims agent in the US. Having the insurance made all the difference. I hope we can continue the coverage (although our other competitors are not this aggressive or unreasonable, I believe, there are still trolls out there that we will want to protect against). Because of the insurance, we received a very favorable settlement.
Thanks for all your help over the years.”
Alex Fjelstad
His sole focus is a company’s risk of IP infringement. He has clients throughout the US and other countries. Alex is a lecturer about IP risk at the University of Minnesota Carlson School of Management and has presented the danger of IP risk to many law firms throughout the country.
4500 Park Glen Road, Minneapolis, MN 55416 United States
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.